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- cross-posted to:
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Unity has changed its pricing model, and game developers are pissed off::Unity has announced that starting on January 1st, 2024, it will implement a new pricing model that will charge developers based on how many times a game was installed.
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Meh if you have $200k+ in sales last year then you have enough money to pay the most important vendor of your product
If you’re lucky $200k could pay back one full time employee for a year and get you some marketing. If you’re an indie dev trying to get off the ground that full time employee wage likely wouldn’t even be the same person it would be a series of contract workers. If it is your first game you have a ton of legal things to set up for the company and IP as well. Then there are store fees to pay for the privilege of being allowed to sell your game. Maybe you’re testing the waters on something and selling a game for a dollar, free tier license, it goes bigger than you expected, now a full 20% of sales (assuming a single install per sale) is going to Unity, plus store fees. Your game uses an online service that financially doesn’t scale well because you didn’t expect 200,000 people to play your game? Hope you can cancel it quick or those API call fees are going to hit hard too. $200k is nothing in game dev land and this change kinda lasers in on indie devs hoping to break into the industry.
You’re getting downvote, but it is kinda fucked up that we all praise Steam, yet they are, along with other storefronts, taking a 30% revenue cut from every sales. There is a reason gamedevs are strangled for money. Unity’s move is tone deaf, but not only it can never realistically make up 30% of your gross, it only affects developers making over 1M per year.
Not to excuse them, but if we’re to be outraged we should at least consider the whole problem.
Anyway, I am sick of this system where all the money is funnelled by middle-men. It happens virtually everywhere and apparently it is catching up to the digital world too.
Unironically this is the one area where Epic Games is absolutely in the right. They have a 12% royalty on games sold on their platform and a 5% royalty on sales over $1 million for games made with Unreal Engine, with the UE royalty being waived entirely if it’s sold on the Epic Games store. They get a reasonable cut for maintaining one of the most powerful game engines and charge nearly a third of what Valve does for their storefront. If the Epic Store wasn’t so dog shit, they’d be an actual competitor to Valve
You’d be crucified in most communities for pointing out something like that though. Brand loyalty and addiction to outrage is rampant with gamers and tech enthusiasts.
