The article clearly explains that using an external memory device allows users to offload low importance information and focus on remembering high importance information:

This was because using the device shifted the way that people used their memory to store high-importance versus low-importance information. When people had to remember by themselves, they used their memory capacity to remember the most important information. But when they could use the device, they saved high-importance information into the device and used their own memory for less important information instead.