Actually, they weren’t permitted to disable 3rd party cookies by industry watchdogs, because other advertisers claimed they couldn’t track users enough if Google were to switch over to blocking third party cookies by default.
That’s why they wanted everyone to switch over to FLoC, their attempt to please watchdogs, but that approach failed.
I just mentioned that because google drive links are one of the very few things I’m opening in chrome - and they’re the only site where I need a 3rd party cookie exemption for.
I’d imagine that making it a user choice gets around some of the regulatory hurdles in some way. I can see them making a popup in the future to not use third-party cookies anymore (or partition per site them like Firefox does) but then they can say that it’s not Google making these changes, it’s the user making that choice. If you’re right that there’s few that would answer yes, then it gets them the same effective result for most users without being seen to force a change on their competitors in the ad industry.
What’s the UK CMA going to do, argue that users shouldn’t be given choices about how they are tracked or how their own browser operates?
Actually, they weren’t permitted to disable 3rd party cookies by industry watchdogs, because other advertisers claimed they couldn’t track users enough if Google were to switch over to blocking third party cookies by default.
That’s why they wanted everyone to switch over to FLoC, their attempt to please watchdogs, but that approach failed.
I just mentioned that because google drive links are one of the very few things I’m opening in chrome - and they’re the only site where I need a 3rd party cookie exemption for.
Strange, I don’t think I’ve ever run into that in Firefox. Then again, it’s been a while since someone last linked me to Google Drive.
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https://www.gov.uk/cma-cases/investigation-into-googles-privacy-sandbox-browser-changes
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I’d imagine that making it a user choice gets around some of the regulatory hurdles in some way. I can see them making a popup in the future to not use third-party cookies anymore (or partition per site them like Firefox does) but then they can say that it’s not Google making these changes, it’s the user making that choice. If you’re right that there’s few that would answer yes, then it gets them the same effective result for most users without being seen to force a change on their competitors in the ad industry.
What’s the UK CMA going to do, argue that users shouldn’t be given choices about how they are tracked or how their own browser operates?