Well, in terms of for real metrology, you are correct. A better comparison would have been Brown and Sharpe. However, Starrett has more than enough reputation of everything that they produce being of a very high standard- primarily layout tools like calipers, precision levels, etc.

ETA: This could very well be my bias as an American showing. I know from experience that the fit and finish of a high end pair of Mitutoyo calipers have what I consider to be subpar to the Starrett equivalent in terms of fit and finish. There is also a $500 ish price difference which could also be a subconscious bias.