McDonald's reported a surprise drop in sales worldwide on Monday (Jul 29), its first decline in 13 quarters, as deal-seeking consumers shy away from higher-priced menu items, including Big Macs. Persistent inflation has forced lower-income consumers to shift to more affordable food options at home. That ha
Not surprising even a little bit. McDonald’s is not and never will be a premium burger. That is not their market segment. But they have priced themselves at and above many premium burger offerings.
I get the desire to move out of the absolute lowest budget, but they’ve done it too much. There’s no point in going to McDonald’s when you can get a significantly better burger for the same or less money.
The local burger joint down my street is chapter than McD. And there’s another premium place nearby that sells smash burgers for the same price as a big mac. Makes no sense for me to go McDonald’s anymore
A dozen buffalo wings and a pound of french fries from Chilis’ It’s Just Wings app are within a dollar of a medium chicken sandwich combo at Burger King. Can’t tell you what prices are doing at McDonald’s because I haven’t tried eating McDonald’s in a year, their service is too terrible.
Not surprising even a little bit. McDonald’s is not and never will be a premium burger. That is not their market segment. But they have priced themselves at and above many premium burger offerings. I get the desire to move out of the absolute lowest budget, but they’ve done it too much. There’s no point in going to McDonald’s when you can get a significantly better burger for the same or less money.
The local burger joint down my street is chapter than McD. And there’s another premium place nearby that sells smash burgers for the same price as a big mac. Makes no sense for me to go McDonald’s anymore
A dozen buffalo wings and a pound of french fries from Chilis’ It’s Just Wings app are within a dollar of a medium chicken sandwich combo at Burger King. Can’t tell you what prices are doing at McDonald’s because I haven’t tried eating McDonald’s in a year, their service is too terrible.