• Since at least August 2020, a coordinated social media harassment and doxxing campaign targeting the Thai pro-democracy movement has run uninterrupted and unchallenged. We codenamed it JUICYJAM.
• Thanks to a public leak of confidential military and police documents that occurred in March 2025, we can now attribute the campaign to the Royal Thai Armed Forces and/or the Royal Thai Police, whose online repression efforts have allegedly been merged into a joint “Cyber Team” since 2023.
• The campaign operates within a broader context of dissent repression tactics, both online and offline, that closely resemble those we have previously analyzed in other regions – such as, for example, in Hong Kong.
• JUICYJAM’s longstanding, uninterrupted activity over multiple social media platforms (primarily X and Facebook) once again exposes the shortcomings of platforms in creating and enforcing policies on highly coordinated and harmful doxxing campaigns intended to suppress civil society.
• Platforms’ policies on doxxing seldom consider the behaviour in the context of coordinated – and often state-sponsored – campaigns against civil society. They also do not consider environmental factors, such as the doxxing happening during unrest and protests.