Social media empowered narcissistic self-publication, which is one of the main things that ruined the Internet.

The problem is that the subject of discussions was moved from objective topics to the self. Every topic being discussed is now tainted with the insertion of the self as part of the topic, for the purpose of garnering attention to the self. Instead of the topic being discussed, now it’s “Look at what I’m talking about, isn’t this interesting what I’m telling you?”