This episode of Security Now covered Google’s plan to deprecate third party cookies and the reaction from advertising organizations and websites.
The articles and the opinions of the show hosts are that it may have negative or unintended consequences as rather than relying on Google’s proposed ad selection scheme being run on the client side (hiding information from the advertiser), instead they are demanding first party information from the sites regarding their user’s identification.
The article predicts that rather than privacy increasing, a majority of websites may demand user registration so they can collect personal details and force user consent to provide that data to advertisers.
What’s your opinion of website advertising, privacy, and data collection?
- Would you refuse to visit websites that force registration even if the account is free?
- What’s all the fuss about, you don’t care?
- Is advertising a necessary evil in fair trade for content?
- Would this limit your visiting of websites to only a narrow few you are willing to trade personal details for?
- Is this a bad thing for the internet experience as whole, or just another progression of technology?
- Is this no different from using any other technology platform that’s free (If it’s free, you’re the product)?
- Should website owners just accept a lower revenue model and adapt their business, rather than seeking higher / unfair revenues from privacy invasive practices of the past?
It’s easy and it started with that.
Edit: The services I’m talking about have fees. Barrier to entry prevents knowledge and usage. There are hundreds of services that provide this, all to different degrees of quality. But you could just Google “UTM Generator” and, assuming you set up a free GA4 account and set it up on your site, congrats, you’re now using cookies to track purchases based on link clicks to your website. Very easy and literally free.