Meta tells Instagram, Facebook users how to avoid Apple’s fees::Meta is adding the infamous Apple tax to its paid Instagram and Facebook boosts later this month, but is also telling buyers how to avoid those pesky App Store fees.
Tells users? Or tells ad buyers? Facebook and Instagram are free for users. There’s no fee. And ad buyers could always buy ads through a web portal — this is nothing new.
The line between user and advertiser is getting blurrier. They’re rolling out a feature where users can pay to “boost” their posts.
Meta’s boosts are a type of paid advertising that shows a Facebook or Instagram account’s posts to a wider audience. Meta frames boosts as a tool that many “small businesses” use, but it’s also being used by celebrities, brands, and individuals looking for more eyes on their content.
Paid boosts are a quick way to pay-to-play for engagement on Instagram and Facebook. They’re different from full ad campaigns, which can be purchased through Meta’s Ads Manager feature.
Good lord. What a waste of money! 😆
Rolling out? Maybe I’m missing something but you could pay to boost your posts on Facebook for many years now…
For Facebook, you’re the product. As buyers are their customers.
I read a while back they started charging a monthly subscription for ad-free experience. That’s likely the case.
Way to save one company money at the expense of another!
