“An employee or a contractor may not provide to an employer his or her preferred personal title or pronouns if such preferred personal title or pronouns do not correspond to his or her sex.”
You’re right that it doesn’t require bigotry, but this section says that if a transgender person is misgendered, they cannot even request to be referred to by their preferred pronouns. I understand not being forced to refer to any person by any specific name or pronoun, but not being able to share your preferences is the opposite of freedom of speech.
What content are you acquiring from their service if you get it somewhere else? If what they’re selling is service, not content, then getting the content elsewhere doesn’t affect them, right?