Not only is that headline’s grammar exceptional(ly bad), for a moment I thought the developer of Control was named Alan Wake. Like, how did they manage to butcher that so badly?

Huh, interesting… You know, I’ve never really wondered about Humble Bundle specifically, but you’re right, they seem to be selling your run-of-the-mill Steam keys, or at least you can activate them effortlessly in Steam. Maybe it’s a case of Steam themselves handing out keys (instead of the publishers) to increase user retention? I honestly don’t know, this is all just speculation.

I actually didn’t click on your link at first, because I assumed it would just show other stores where you could purchase the whole game instead of a key, so I’m sorry that you had to clarify that.

As far as I know, they do - for Steam keys. If you’re selling your game through other stores, not just a Steam key, there aren’t any demands placed upon you. The OC might’ve been talking about that.