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Forcing you to sell at the same price as on steam when customers will be downloading from steam servers anyway is not sketchy but very fair.
As a developer you could set the game price on steam to a high number and sell keys on your own site for cheaper. Anyone who buys a key then used steam resources to download it. The dev keeps the 30% since its not a sale through steam. Yeah id like free file hosting with terabytes of bandwidth too please.
If you sell the game yourself and provide the files, you can set lower prices. This is fair and valve doesn’t restrict that.
Why? Cant they make their own? I thought if Russia was producing anything useful, it would be ammo at this point.