i can’t comprehend how both the advertiser and the platform agree that ruining the content is even good for either the advertiser or the platform.

i would be fine with a 5 second brand mention, like “this youtube video is paid for by SoapTM”, quietly. And I’d probably think “thanks.” But it’s like they’re trying to overtake the content. Like you can’t enjoy your show because they’re worried you’re not thinking about their brand for the largest possible % of time.