Blood and Wine was exceptional. Much like Shadow of the Erdtree, there was enough content added that they could have almost justified releasing it as a full game. There are full games released today with less content than Blood and Wine brought to TW3.
It’s an officially recognized spec, so Apple will ignore it as long as they can. Until they can find a way to make money from it or spin marketing as if it’s some miraculous new invention of theirs, for something that should just be how it’s done.