Basically sounds like the Tesla game plan, which was super effective: roadster (which is purely a toy for the rich) and a little later the Model S (practical EV), and then introduce an affordable model.
This implies that eventually people will strap rusty boxes to their head though, so grain of salt with the analogy…
Other comment says there is a way from inside, just not outside (which doesn’t help with a young kid/toddler/baby is the inside passenger of course).
Either way, glad this is “only” a huge embarrassment, and not a dead kid.