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Yes it is, and that’s the problem. I work my butt off to identify mechanisms to reduce musculoskeletal injury risk, and then to maintain my employment, I have to hand the rights to that work to a private organization that profits over it. To make matters worse, I then do the work to ensure the quality of other publications for the journal through the peer review process and am not compensated for it.
Ergonomics/workplace safety officer here; you’re quite correct. The idea that sitting is the new smoking ignored the detail in the epidemiology: Inactivity is the real problem.