The view that we’re better than the rest of the life on this planet is likely one of the drivers behind climate change. It’s used to justify the destruction of entire habitats. Habitats other beings feel is their home.

A lot of folks may know that they’re animals, in a scientific sense. But they don’t feel it in their bones or really empathize. Folks are often raised to think of animals as potential food, after all. So, it runs a bit deeper than taxonomy. And is more like a cultural habit of feeling better than, because we often eat animals and don’t have many predators to worry about other than each other.

I said it isn’t law yet. And the article states that the law is forthcoming, and that Google does not intend to follow the forthcoming law.

It’s set to become mandatory, i.e. law. According to the article.

And this isn’t a free speech issue. It’s about disinformation. Folks can say what they want, but a political ad needs to clearly be a political ad. And disinformation can’t be profit motivated.

It’s all in the article you just linked. You can say what ever you want, but if it’s bullshit, Google will need to flag it or face fines.