I read “it’s dying” by people on Discord and Reddit all the time, but the numbers prove otherwise. It’s been going up this entire time and sitting over 3 billion MONTHLY ACTIVE USERS!
I feel like the bubble around people on other platforms saying “who uses Facebook anymore lol” is kind of wild given the numbers. Keep in mind these are active users not just abandoned accounts.
Most folks never bother to delete their accounts, and it’s now one of the older social networks. It was also popular at one time among GenX, who got their Boomer parents to sign up so they could keep contact with their grandkids remotely.
There are far fewer Boomers on TikTok, and many GenX’rs have simply given up on trying to remain in contact with anyone they actually know.