YouTube has been spotted testing server-side ads, which could pose a problem to ad blockers.

  • Jesus@lemmy.world
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    2 months ago

    It’s the evolution of the premium cable model. HBO, Showtime, etc. The upgraded cable tier has ad-free content and exclusives.

    • elbucho@lemmy.world
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      2 months ago

      Yup. I’m old enough to remember when the selling point of cable TV was that it was ad-free. Then, of course, they started adding ads. And then they sold us premium channels that didn’t have ads. Now those have ads, too. You just can’t get away from them.