• YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
  • Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
  • Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.
  • Gsus4@mander.xyz
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    3 months ago

    The other day I visited youtube without any add-ons and concluded I’d rather do anything else than use youtube under those conditions.

    • pete_the_cat@lemmy.world
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      3 months ago

      I’ve had YouTube Premium since the days when it was called YouTube Red, so like a decade. I’ve grown used to not seeing any ads from Google and anytime I watch a video not using my account it’s torture.

      • John Richard@lemmy.world
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        3 months ago

        Same here. FreeTube for desktop and NewPipe are all you need though if you don’t want to pay and/or have access to music.

          • John Richard@lemmy.world
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            3 months ago

            I haven’t tried that yet. I think Libretube also does SponsorBlock too & have seen it on F-Droid.

        • towerful@programming.dev
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          3 months ago

          As a recent YT premium-tryer, it’s amazing how many ads they put in that aren’t obviously adverts - comparing between non-premium and premium browsing.
          Not sure I’ll keep YT premium beyond the free trial, until I find more decent content producers. Even then, it’s skipping those video’s paid promotion segments.
          So it’s like paying for a streaming platform to not get ads… But still getting ads

          • John Richard@lemmy.world
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            3 months ago

            I agree… however, that is an issue with the content creators relying on using content promotions. I have noticed when skipping ahead in videos that it usually indicates in the progress bar where the promotion ends. If the content producers utilized other ways to contribute and I liked them enough, then I’d do that. YouTube now has a subscriber only feature that should help with this. There are also extensions that are supposed to block sponsors too. I don’t think YouTube has implemented any functions to make blocking sponsored ads more difficult, especially for paying users… who knows though.

      • bulwark@lemmy.world
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        3 months ago

        It’s only a matter of time until the premium users get ads. Just like Netflix, and cable TV before that. You will inevitably wind up paying to be advertised to.

        • John Richard@lemmy.world
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          3 months ago

          Netflix has ads now? I thought that was only for their lower tier service? I had to cancel Netflix cause they haven’t came out with two more seasons of Stranger Things yet.

      • Damage@feddit.it
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        3 months ago

        Google makes enough money evading taxes already. Not gonna help them make more.

        • John Richard@lemmy.world
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          3 months ago

          I don’t care if you use ad blockers. I get annoyed when people publish articles like… “Google is losing the adblockers war” cause then advertisers are going to start pushing harder for Google to actually prevent adblockers entirely, which they could have done already. Thus far Google, despite issues, does quite a lot of good things… Android is the only open source OS out of Apple & Windows. Android lets you install third party app stores. Chrome (Chromium) is open source… etc.

          These users writing this content don’t even develop the apps to block YouTube ads. If you’ve ever explored the APIs by YouTube, then you’d know that Google despite pushing ads for users without blockers, is still rather friendly to third party apps.

        • John Richard@lemmy.world
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          3 months ago

          I forgot… where can I get my free data center with petabytes of storage & 300TB/s fiber interconnects?

      • Gsus4@mander.xyz
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        3 months ago

        Is that what they are trying to do? Push crap ads and try to kill adblock to get a little extra user share to pay for yet another subscription?

        PS: let me add that I also watch TV and the balance between quality of content and ads and their placement is much better (yes, some countries are worse than others with this). I don’t know what they are doing in youtube ads, but it’s anti-human (not just the ads, but the design too: super slow loading, tricks you into clicking the wrong content). Like they don’t want you to “pay” by watching ads, they want to torture you until you subscribe, go away or get adblock.

        • John Richard@lemmy.world
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          3 months ago

          I don’t care if you block ads… but to act like Google owes you and that you deserve free content is called entitled.