A lot of creators have just turned into corporate shills. I stopped watching ETA Prime’s channel about tech reviews because it was becoming pretty clear that mostly everything he got was paid for by the company. Also, most creators are putting their own ads into their content.
I’ve had YouTube Premium since the days when it was called YouTube Red, so like a decade. I’ve grown used to not seeing any ads from Google and anytime I watch a video not using my account it’s torture.