Kroger’s facial recognition plans draw increasing concern from lawmakers
therecord.media
Kroger’s plans to roll out facial recognition tools at its grocery stores is attracting increased criticism from lawmakers, who warn that it could be exploited to increase the prices certain individuals pay for food and put customers’ personal data at risk.

In a letter Friday to Kroger CEO Rodney McMullen, Congresswoman Rashida Tlaib (D-MI) said the plans — which involve using facial recognition tools in digital displays to target advertising to customers and collect information on them — potentially pave the way for biased pricing discrimination.

“Studies have shown that facial recognition technology is flawed and can lead to discrimination in predominantly Black and Brown neighborhoods,” Tlaib wrote in the letter, which was posted on social media Tuesday. “The racial biases of facial recognition technology are well documented and should not be extended into our grocery stores.”

Kroger is the largest grocery store chain in the country with nearly 3,000 stores and $3.1 billion in profits in 2023. Kroger and other retailers already use electronic shelving labels instead of paper labels to rapidly adjust prices based on a variety of factors, including time of purchase, where a grocery store is located and other data.

The plan to use facial recognition technology could allow the retailer to build individual profiles on customers, based on data like their gender and shopping habits.

In an August letter sent to McMullen about the same plans, Sens. Elizabeth Warren (D-MA) and Bob Casey (D-PA) said they were concerned about the chain building “personalized profiles of each customer, and then use those profiles ‘to determine how much price hiking each of us can tolerate,’ quickly updating and displaying the customer’s maximum willingness to pay on the digital price tag.”

The use of facial recognition tools in Kroger stores also raises concerns about how Kroger intends to “adequately” safeguard customer data, the Warren and Casey letter said.

  • Zoboomafoo@slrpnk.netEnglish
    112·
    25 days ago

    There’s no way lawmakers stop this, so anyone know a way to wear a mask in public without looking like a lunatic?

    • Catoblepas@lemmy.blahaj.zoneEnglish
      201·
      25 days ago

      I haven’t stopped wearing an N95 in public since 2020. I’m not going to say nobody has ever been weird to me about it, but the vast majority of people are more interested in my colorful hat than my mask. YMMV depending on location.

      • Zerlyna@lemmy.worldEnglish
        81·
        25 days ago

        That’s a good idea. I don’t shop at Kroger but it’s only a matter of time for others to try this.

    • Cracks_InTheWalls@sh.itjust.worksEnglish
      31·
      25 days ago

      Two choices:

      1. Medical mask and sunglasses (preferably those boxy ones people wear over regular glasses). Few people question medical masks these days.
      2. Embrace the lunacy, and wear whatever mask/facial covering you think is cool/funny. Life’s short and a lot of people would do well to embrace harmless weirdness.