The whole point of Swatch is you get a bunch of them to wear and get rid of whenever you want. The name is short for “second watch.” i.e. it’s the cheap accessory watch you get when you don’t want to wear your good watch.

There’s a scene in the movie Heathers where it’s revealed that one of the Heathers has a selection of Swatches in her locker.

Looks like every watch has a pride rainbow on the band too.