I think Stevia is one of the less controversial natural sweeteners. I say natural because pure stevia extract or whatever the single ingredient variety is grows just like sugarcane and is refined into a table/product-ready in no worse a way than for regular sugar.
I think MagicSpoon is another product marketing itself almost exclusively online in the same way that Cards Against Humanity did and found much success with while slashing their costs to produce and market a novel product without the enormous overhead of having to negotiate deals with chain stores for an already saturated market of shelf space.
Grocery stores are incredibly complex and to appear on the shelf requires demanding contracts that put the pressure on the supplier as opposed to the store itself which ostensibly holds all the cards and can make many one-sided demands of the supplier that may not be practical for a smaller company like MagicSpoon (I’m assuming).
They’re certainly no Kellogs or Post or whatever large cereal brand in terms of market share since its a niche product (Most people are addicted to sugar so their audience is definitionally limited to those who have already quit sugar or those who want to replace their sugary breakfast cereals with something containing no sugar and maybe that has other desirable nutrient profiles consistent with the larger profile of their general diet.
Its Stevia right?
I think Stevia is one of the less controversial natural sweeteners. I say natural because pure stevia extract or whatever the single ingredient variety is grows just like sugarcane and is refined into a table/product-ready in no worse a way than for regular sugar.
I think MagicSpoon is another product marketing itself almost exclusively online in the same way that Cards Against Humanity did and found much success with while slashing their costs to produce and market a novel product without the enormous overhead of having to negotiate deals with chain stores for an already saturated market of shelf space.
Grocery stores are incredibly complex and to appear on the shelf requires demanding contracts that put the pressure on the supplier as opposed to the store itself which ostensibly holds all the cards and can make many one-sided demands of the supplier that may not be practical for a smaller company like MagicSpoon (I’m assuming).
They’re certainly no Kellogs or Post or whatever large cereal brand in terms of market share since its a niche product (Most people are addicted to sugar so their audience is definitionally limited to those who have already quit sugar or those who want to replace their sugary breakfast cereals with something containing no sugar and maybe that has other desirable nutrient profiles consistent with the larger profile of their general diet.